Macau in Perspective Series: Interpreting the ICH story through value co-creation – A tourism perspective sharing

Event Date:


Event Time:

7:00 pm

Event Location:

Speaker: Dr. Vicky Chen CPD Points: 1.5 CPD credit hours

CPD Event: Interpreting the ICH story through value co-creation – A tourism perspective sharing
Date: 11 August 2022 (Thursday)
Time: 7:00 pm – 8:30 pm
Speaker: Dr. Vicky CHEN
Venue: By online media – ZOOM
CPD Points: 1.5 CPD credit hours
Language: English
Fee: Free admission

Limited to 300 Participants

  • The CPD will be conducted online via ZOOM. Successful registrants will be notified separately via email with the web link and password in due course to the online event. For Mobile phones, iPads & Android, install the ZOOM Cloud Meetings app from App Store or Play Store.
  • For PC and Mac, download and install the ZOOM Client for Meetings.
  • Please input your full name when joining the Zoom call for ease in taking attendance.
  • As a respect to the speakers, we encourage participants to turn on your cameras, especially during the Q&A session.
  • Zoom CPDs may be recorded.
About the CPD Talk 

The consumption of cultural resources has expanded from fixed tangible heritage towards movable intangible forms of culture, such as events, festivals, dance and music. The importance of intangible cultural heritage (ICH) is not only in its cultural manifestation but also in the social and economic value of the transmission of the culture and tradition for communities or particular social groups. Cultural festivals with live performative components are increasingly attractive for tourists to experience a distinctive cultural facet of a place. The interpretation of ICH story is the co-efforts from various stakeholders including the event organizers, performers, and government authorities. Even tourists are encouraged to co-create their own experience through their active participation in constructing the destination experience. In this talk, Dr. Chen will elaborate the co-creation process of the ICH interpretation from the tourism perspective using the ICH items in Macao. 


About the Speaker

Dr. Vicky Chen is a full-time lecturer at Macao Institute for Tourism Studies (IFTM). Prior to joining IFTM, she worked as a research assistant in School of Hotel & Tourism Management, The Hong Kong Polytechnic University and a programme coordinator in the Architectural Conservation Programmes (ACP) in The University of Hong Kong where she involved in various tourism, heritage and conservation related projects. Dr. Chen also had practical experience in both UNESCO Bangkok and UNESCO Beijing assisting with the projects of UNESCO Asia-Pacific Awards for Cultural Heritage Conservation and UNESCO – Mercedes-Benz Funds-in-trust Project on the Conservation and Management of World Heritage Sites in China. She used to have practical training experiences in various organizations including Center of Ethnic and Folk Literature and Art Development, Ministry of Culture and Tourism, P.R.C., Beijing, China and The Conservancy Association Centre for Heritage, Hong Kong. She is a professional member of the Hong Kong Institute of Architectural Conservationists (HKICON).

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Event Location:

Total Seats: 300


  • Speaker: Dr. Vicky Chen
  • Online event ZOOM
  • CPD Points: 1.5 CPD credit hours
  • Language: English
  • Fee: FREE

Event Schedule Details

  • 11/08/2022
    7:00 pm - 8:30 pm
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